HOLLYWOOD, Calif. — Is Madonna preparing to strike a pose with Macy's?

The 51-year-old pop icon is reportedly in talks to launch a contemporary women's collection that would be sold exclusively at the retailer, sources tell Women's Wear Daily.

Madonna's line would include apparel, accessories, intimates and footwear. The potential names being discussed are Material Girl for the apparel and Truth or Dare for the lingerie and underwear, the fashion publication said.

Iconix Brand Group Inc. is said to be involved in the negotiations for the venture, although a company spokeswoman declined to comment on the report when reached by WWD.

Madonna has a long history with fashion, including a co-branded women's collection with H&M that was launched in 2007.