Madonna Pictures: Madonna attends the Material Girl clothing line launch at Macy's Herald Square on September 22, 2010 in New York City.
The Material Girl collection was inspired and designed in collaboration with Madonna and Lourdes, along with Iconix Brand Group's in-house fashion department. In addition to a back-to-school apparel collection, Material Girl is launching in multiple categories including footwear, handbags and jewelry. The collection will retail from $12 to $40, comparative with pricing strategies at junior specialty stores. "Gossip Girl" star Taylor Momsen is the face of the brand.
Photo credit: Janet Mayer / PR Photos
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