Tricia Helfer Photos: Genesis Awards 2010 Red Carpet Pictures

Tricia Helfer Photos: Tricia Helfer attends the 24th annual Genesis Awards held at the Beverly Hilton Hotel on March 20, 2010 in Beverly Hills, California.

The Genesis Awards were launched in 1986 by the late animal advocate and actress Gretchen Wyler. The annual ceremony recognizes members of the film, television, print media, music, and the arts communities for producing outstanding works that raise public understanding of animal issues. Past winners have included movies such as "Chicken Run" and "Babe," such television shows as "Dharma & Greg" and "Providence," and such commentators as Jim Rome and Bill Maher. The event annually attracts a broad range of celebrities from the film, TV, and recording industry.

Photo credit: Tommaso Boddi / PR Photos