LAS VEGAS, Nev. — Lady Gaga is jumping into the photography business.
The 23-year-old pop star will serve as creative director for a specialty line of Polaroid Imaging products, the iconic brand announced Thursday at the 2010 Consumer Electronics Show (CES) in Las Vegas.
"The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation—blending the iconic history of Polaroid and instant film with the digital era—and we are excited to collaborate on these ventures with the Polaroid brand," said Gaga, who made a special CES appearance Thursday at the Polaroid booth. "Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it—finally, have a real job."
New products by Polaroid and Lady Gaga will hit retail shelves starting in late 2010.
Financial terms of the multi-year agreement were not disclosed.
The partnership with Lady Gaga is the most recent in a string of partner announcements by PLR IP Holdings, LLC (PLR), the new owner of the Polaroid brand. In the past six months, PLR has assembled a family of Polaroid partners for product development, marketing distribution and licensing. Building upon Polaroid's rich history, the Polaroid partner network will support fans and users of classic Polaroid products and deliver new Polaroid products to a new generation of Polaroid customers while staying true to Polaroid's long-standing values of fun and simplicity.
Earlier this week, Bluewater Productions revealed that Gaga will be among the celebrities in a new comic book biography series featuring pop culture icons.
Also see: Lady Gaga Pictures
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