Jessica Simpson Pictures: Jessica Simpson Macy's Collection Find Your Magic Campaign Event Photos and Pics

Jessica Simpson Pictures: Jessica Simpson celebrates the launch of the Macy's "Find Your Magic" campaign at Macy's Herald Square on September 15, 2010 in New York City.

This fall, Macy's takes magic to a whole new level with the launch of its “Find Your Magic” campaign. Harnessing the power of the magical Macy’s brand, the effort aims to dazzle and delight customers and the general public. From incredible fashion and value to world-famous events, the magic of Macy’s has been enchanting the world for more than 150 years. With a new iconic television spot, magic in-store elements, and an engaging online destination at, Macy’s will create a sense of fantasy with fresh and fun experiences for customers everyday. The magic-making began with the launch of an iconic television spot on September 12 featuring the behind-the-scenes magic at Macy’s with star designers including Jennifer Lopez, Jessica Simpson, Sean “Diddy” Combs, Martha Stewart, Tommy Hilfiger, Donald Trump and Rachel Roy.

Photo credit: Janet Mayer / PR Photos