Holly Madison Pictures: Holly Madison arrives on the red carpet at the 14th annual Keep Memory Alive Power of Love charity gala held at the Bellagio Hotel and Casino on February 27, 2010 in Las Vegas, Nevada.
Founded in the late '90s by Nevada businessman Larry Ruvo in honor of his father who succumbed to Alzheimer's, Keep Memory Alive has been quietly raising awareness and over $60 million in funds in its quest for enhanced treatments and ultimately the prevention of memory disorders of all kinds, including Amyotrophic Lateral Sclerosis (ALS), Alzheimer's, Huntington's and Parkinson's.
Picture copyright: PRN / PR Photos
