Beyoncé Knowles Pictures: Beyoncé Knowles launches her new fragrance, Beyoncé Heat, at Macy's Herald Square on February 3, 2010 in New York City.
Terry Lundgren, president, chairman and chief executive officer of Macy's Inc., said the fragrance has the potential to be Macy's top-selling perfume this year.
"You can tell the potential of a celebrity fragrance brand in its first few days in store," Lundgren told Women's Wear Daily. "This is off-the-chart."
It's been a big week for Beyoncé, who racked up six victories at Sunday night's Grammy Awards, the most Grammys won by a female artist in a single night.
Picture copyright: Sylvain Gaboury / PR Photos
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