HOLLYWOOD, Calif. — Kate Hudson has landed quite the beauty deal.
The 31-year-old actress is the newest Global Brand Ambassador for Revlon Inc.'s Almay brand, the beauty giant announced Thursday.
In her new role, Hudson will be the face of new and existing Almay products and will appear in global multi-media campaigns that include television, print, in-store and Internet placements. Her first television and print campaign for the brand is set to debut later this year.
"Almay is known for its fresh, effortless approach to beauty," said Hudson. "I share that philosophy and I'm honored to be partnering with a brand that believes cosmetics should bring out the natural beauty inside every woman. At the end of the day we all want to have fun and feel beautiful – that's what Almay is all about."
"We are thrilled to welcome Kate to the Almay family," added Revlon President and Chief Executive Officer, Alan T. Ennis. "She is smart, confident and vivacious. Her energy and youthful spirit are contagious – Kate is a perfect ambassador for the Almay brand."
In addition to being featured in the upcoming global advertising campaigns, Hudson will be involved in various company-sponsored philanthropic and fundraising events. She will represent the brand at the Almay Rainforest Concert on Thursday at Carnegie Hall in New York City. The concert benefits The Rainforest Foundation, founded by Sting and Trudie Styler to support indigenous and traditional people of the world's rainforests in their efforts to protect their environment.
Also see: Kate Hudson Photos
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