HOLLYWOOD, Calif. — Danica Patrick is speeding into a new venture, but it isn't called Formula One.

The race car driver has signed a worldwide licensing agreement with fragrance marketer SA Fragrances to launch her own perfume line, according to Women's Wear Daily.

Danica Patrick for Her will debut in mid-March in 750 stores across the country, with the perfume retailing between $29.50 for a purse-size vial and $54.50 for the 3.4 ounce bottle.