ASM Interview: Christian Audigier
Interview by Jeff Ferrantino
American Superstar Magazine
Perhaps the greatest marketing genius in the world today, Christian Audigier first became famous when he turned Von Dutch into a household name. Through his pinstripe designs, Audigier made Von Dutch Originals an international brand, most notably through his famous trucker hat, worn by celebrities and everyday people throughout the world. His ride with Von Dutch lasted a little over three years, before differences in opinion led him to leave the brand behind.
Seeking an exciting, new adventure, Audigier would find his next challenge thanks to the streets of Los Angeles. Taking notice of the flocks of people sporting tattoos around L.A., Audigier was struck with the idea of putting a "tattoo" on a T-shirt. He immediately began his research and repeatedly kept coming across the name Don Ed Hardy, while conducting Google searches and thumbing his way through countless books on tattoos.
Full Interview
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