Watch: Rihanna 'S&M' Official Music Video

By Erica Bowen on February 1, 2011

Rihanna, S&M, music, video, official, pictures, picture, photos, photo, pics, pic, images, image, hot, sexy, latest, new, 2010HOLLYWOOD, Calif. — Rihanna is turning up the heat with the premiere of her "S&M" music video.

In the video, the 22-year-old R&B star pokes fun at having her public persona played out in the tabloids. In the opening scene, she conducts a press conference as the media sits gagged with rubber choke balls.

"It feels so good being bad," she says.

At one point, Rihanna takes gossip blogger Perez Hilton out for a walk while he's on a leash. She also attacks the media with a whip, all the while keeping her playful sex appeal front and center.

The "S&M" clip was shot by Melina Matsoukas, who also directed Rihanna's equally colorful "Rude Boy" video.

Also see: Rihanna Photos

Watch Rihanna's "S&M" music video below: