Budweiser knows a thing or two about cute animals and the power they hold.
Naturally, for its new campaign, the beer giant’s parent company Anheuser-Busch InBev turned to a teeny tiny puppy to bring home a message: don’t drink and drive.
In the 60-second spot, some dude’s four-legged friend grows up before our very eyes. One night, his human fails to come home so the waiting game begins. Night turns into morning and well, someone bring me a tissue.
The last 15 seconds of the video is why dogs are awesome, and why the combination of drinking and driving is the opposite of awesome.
Watch “Global Be(er) Responsible Day, Friends Are Waiting,” above.
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